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Your Website: Get personal or get ignored
I am looking for a product or service like the one you sell. I have talked to a couple of my LinkedIn buddies, and I have a short list. You're on it.I come to your website. I already know pretty much...
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How Customers Choose a Product or Service: Debunking Common Marketing Myths -...
Interviewing thousands of customers about their buying process has convinced me that while the buyer is attempting to buy something he wants, he is also determined to see through any deception or...
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